'Design for the Next Billion Customers'

I guess that the one who reigns upon others can call them whatever he pleases!
This article on design for poor in Africa, Asia and others calls them 'the Bottom of the Peramid (BoP),' and 'the other billion.'
http://www.core77.com/blog/featured_items/design_for_the_next_billion_customers_by_niti_bhan_and_dave_tait_9368.asp